PDF Ebook Merchandising: Theory, Principles, and Practice, by Grace I. Kunz
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Merchandising: Theory, Principles, and Practice, by Grace I. Kunz
PDF Ebook Merchandising: Theory, Principles, and Practice, by Grace I. Kunz
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Merchandising: Theory, Principles, and Practice, 3rd Edition, focuses on the process of merchandising and the principles applied to the planning, development, and presentation of product lines in both the manufacturing and retailing sectors. Each chapter includes case studies that illustrate how merchandising principles and theories are applied by actual businesses, and the chapter learning activities promote an interactive learning environment with multiple course objectives. Students will learn how to make sequential and integrated decisions to develop a complete merchandise plan and analyze the effectiveness of that plan.
Instructors, contact your Sales Representative for access to Instructor's Materials.
- Sales Rank: #244945 in Books
- Published on: 2009-08-12
- Released on: 2009-08-12
- Original language: English
- Number of items: 1
- Dimensions: 9.10" h x 1.30" w x 7.20" l, 1.95 pounds
- Binding: Paperback
- 518 pages
About the Author
Grace I. Kunz is Associate Professor Emerita at Iowa State
University.
Most helpful customer reviews
2 of 2 people found the following review helpful.
Most detailed book on merchandising I have found
By Laurel B. Rubin
I have read dozens of textbooks, guides, brochures, etc. on merchandising, and I found "Merchandising: Theory, Principles, and Practice" to be by far the most detailed. Where other books have stopped at a high level, this books dives deeper into details and provides the best overview of the merchandising function that I have found thus far.
0 of 0 people found the following review helpful.
Four Stars
By John Blumenshine
college book
1 of 2 people found the following review helpful.
great!
By Tiinta Chona
Fantastic has helped in my work. Every thing is clearer!What more can i say? God bless u Grace. Love alwalys
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